Charles Herd Greer was a newspaperman in Montgomery, Wedowee, Lafayette, Opelika and Birmingham, Alabama, and was managing editor of the Birmingham Age-Herald in 1897. He started setting type at the age of eleven and was later inducted in the Newspaper Hall of Fame. He purchased the Sylacauga News in 1917, and the Greer family began printing in Sylacauga.
Roe Greer worked alongside his father Charles H. Greer until 1942 when he was appointed postmaster in Sylacauga.
Jeptha V Greer (Roe's brother) took over operation of the paper in the 1940's.
Charles (Chuck) Greer II worked alongside his father Jeptha at the newspaper. In 1979, Chuck sold the newspaper to start a company devoted to printing for businesses and individuals, and SWEN was born.